As a small business owner, there are lots of ways to create awareness for your business. One of these ways is through the use of blog posts. In this age, if your business lacks a blog, there are lots of people that will not have an idea of the existence of your business.
While it is a good thing for your business to have a blog, there are certain things you need to do to get the most value from your blog. This article contains tips to help you get value from your blog when blogging for a small business. In addition to these tips, you can rely on blog management service like Scribbify to help you get the best out of your blog.
Give time to Researching Keywords
It is not enough to have a topic you want to write about. After being sure of the topic for an article, you have to break it down to what people what to know about. The way to get this done is by researching keywords. Putting up a blog post will be almost useless if people are not interested in what you have put up and the way to put up a post that people are interested in is by researching keywords.
To carry out keyword research, all you need to do is find out the keywords that people type when they need information about a given subject. Here is the official moz guide to conduct keyword research.
In addition to searching for keywords, once you have keywords which you are certain people search for, you should not stop at that. You should make use of those keywords throughout your article. Making use of keywords the right way will make your blog have a favorable ranking on Google.
Consistency is Key
If you run a small business, starting a blog is a step in the right direction. It, however, is not enough to just start a blog, you have to be consistent. If you want to post one blog post per day, you will have to stick to this routine and ensure for each day, you have a blog post. You will be doing your blog and business a good degree of harm by posting consistently for one week and being inconsistent the other week.
Posting articles on your blog consistently might not be so easy when you just get started. Nonetheless, as you get used to it, it will become easier.
Still, on consistency, there are lots of routines to stick to. While various people have achieved different levels of success by making use of different routines, research shows that one tried and tested way to be consistent is to put up posts four times every week.
While posting on your blog, you should always bear in mind that your job is not to put up articles but to run a profitable business. So, if you do not have the time to stick to a routine, you can get help from freelance writers.
Blog Length is Important
If you most get the most value from blogging for your business, your blog posts have to be a certain length. While there is exactly no rule to how long or how short your blog post should be, your blog post has to convey whatever information you want to pass to your target audience in a manner that they will understand. Also, it should have a length that makes it possible for keywords to be incorporated without them looking too much.
Although keeping your blog post long enough for it to contain all vital information is great, it should not be too long that people lose interest in going through it. While making your blog post long. Always bear in mind that the quality of a blog post should be selected over length.
Make Use of Catchy Titles
The title of a blog post is the first thing people notice about it. This implies that you have to make use of a catchy title. Your title should be one that makes readers curious and interested in knowing what is contained in the blog post.
According to research, titles which contain between 6 and 13 words attract more traffic than titles which contain less than six words, as well as titles which contain over 13 words.
Visuals are Important
The quality of a blog post can keep your target audience glued to your blog. However, if you want to have more people focus on your blog posts, you should make use of pictures and videos. There are people that can read through long articles without being distracted.
However, not everyone has a long attention span. Due to this, making visuals a part of your blog posts will help people that cannot stay focused for long read through your blog posts without being distracted.
In addition to making use of pictures, when trying to draw the attention of customers to certain key points, you can make use of charts. With charts, your audience can easily remember the information that your blog contains.